Description
Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.
You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact.
Responsibilities:
- Own the campaign portfolio
- Turn opportunities into strategies
- Build high-impact lifecycle programs
- Execute from brief to measurement
- Improve foundational journeys
- Raise the experimentation bar
- Measure customer and business outcomes
- Lead cross-functional delivery
- Create repeatable systems
- Enable safe self-service
Requirements:
- Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
- A track record of independently leading complex, cross-functional campaigns at meaningful scale
- Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention
- Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
- Strong audience segmentation, personalization, experimentation, and campaign-measurement skills
- Ability to use data to prioritize opportunities, evaluate results, and change strategy
- Excellent project leadership
- Strong editorial and customer judgment
- Comfort operating in a product-led, highly cross-functional environment with incomplete information
What success looks like in the first six months:
- Establish a clear operating rhythm for launch, one-off, and evergreen campaigns
- Independently own a meaningful portfolio from strategy through performance analysis
- Launch a materially improved onboarding, activation, or adoption journey with a defined experiment and measurement plan
- Establish consistent briefs, segmentation standards, QA, launch-readiness checks, and post-campaign readouts
- Demonstrate credible incremental movement in a product or business outcome
- Create meaningful capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization