Description
UnitedMasters, Inc. is a first-of-its-kind company that lives at the intersection of culture, tech, and storytelling. Through its creative solutions company, Translation, it builds ideas that transcend traditional marketing to drive business results through cultural impact. The Context Director role is a leadership position that demands creative foresight, cultural nuance, business acumen, cross-functional collaboration, and a deep connection to what's moving the world today.
The Context Director will translate raw insight into real influence, help brands find their voice inside the communities they're looking to engage with, and build systems that make great ideas scale. The ideal candidate is a systems thinker who can orchestrate brand storytelling through people, platforms, and moments, a culture junkie with strong intuition and analytical rigor, and a collaborator who's equally fluent in creative, strategy, talent, and media environments.
Responsibilities:
- Lead and assign cultural deep dives that inform strategy and creative development.
- Own authorship of holistic GTM plans that connect the dots creatively while translating business objectives into actionable rollouts over time and space/channels.
- Lead authorship of casting filters that help identify talent who personify the campaign message while ensuring brand safety and creative alignment.
- Analyze hero deliverables and provide cultural nuance that infuses insider fan perspective.
- Facilitate onboarding for new hires and partner across PR, Media, and Social teams.
- Serve as a core member of the business leadership team and mentor DRs across IC1–IC3 levels.
Qualifications:
- 7–9 years of experience in cultural strategy, brand planning, or creative strategy roles.
- Proven experience leading multi-channel campaigns from insight through execution.
- Strong writing and storytelling skills.
- Proficiency in Keynote, Google Suite, and qualitative research tools.
- Deep understanding of subcultures, niche internet communities, and artist ecosystems.
Benefits:
- Salary range: $120,000 - $140,000
- Bonus
- Stock options
- 401(k) match