Description
We are seeking a Head of Marketing Data EMEA to lead our Marketing Operations & MarTech Hub in Budapest. As the centre of the region's data ecosystem, you will clarify regional data needs and availability, deploy global intelligence products into markets, and turn data into activation and measurement that drives growth.
Top Accountabilities:
- Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.
- Deploy and embed global data products into markets as the voice of global products with local stakeholders.
- Deploy predictive audience segments and experimentation with media, content, and marketing effectiveness.
- Act as the feedback loop to marketing data on priority product optimisations.
Requirements:
- Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.
- Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.
- Proven ability to develop and deploy analytical models that deliver measurable business impact.
- Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.
- Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.
Benefits:
- Unique Family Leave opportunity
- Work with people from all over the world
- Deal with world-class brand portfolio
- Wide variety of thematic events, afterwork activities organised by employee communities
- Product Allowance to purchase company products from the staff shop
- Gym and Rooftop Bar