Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market , with a particular focus on scaling our On Demand learning channel , and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.
Responsibilities
- Own the end-to-end GTM strategy for Snowflake's education portfolio
- Define positioning, packaging, and channel strategy for On Demand learning
- Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
- Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
- Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
- Own the measurement framework: education → product adoption → consumption → retention
- Serve as the "voice of market" for education , synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
- Build the business case for scaling the education GTM function over time
Requirements
- 8+ years in product marketing, GTM strategy, growth, or demand generation , ideally in education technology, customer education, or SaaS enablement
- Demonstrated ability to build and execute GTM strategy for digital/self-service products
- Strong cross-functional influence skills , you've driven outcomes through teams you don't manage
- Data-driven mindset with experience building measurement frameworks and ROI models
- Experience working with or across partner ecosystems, community programs, or developer relations
- Exceptional written and verbal communication , you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
- Comfort with ambiguity , this is a new function and you'll be defining the playbook from scratch
Why this role is different
- You're not joining an established PMM team , you're creating a new GTM function for an education business with massive untapped potential
- Your leverage comes from influence, not headcount , you'll work across six ecosystem partners and the entire field org
- You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows