Description
NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale their product marketing function across all key customer segments.
The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.
Responsibilities:
- Segment Strategy & Go-to-Market: Define and execute differentiated go-to-market strategies for each customer segment.
- Product Messaging & Positioning: Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio.
- Market Research & Segment Intelligence: Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of solutions, key buyer personas, and emerging trends.
- Competitive Intelligence: Lead competitive intelligence efforts across all segments.
- Sales Enablement: Support the sales organization by communicating segment-specific value through development of briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools.
- Product Launches: Drive launch and go-to-market strategies in close collaboration with product management, sales, content, demand generation, and other teams.
- Marketing Content & Campaigns: Assist the marketing team with segment-relevant messaging in core collateral.
- Analyst & Industry Relations: Work with industry analysts, associations, and influencers to position NetDocuments as the category leader across all customer segments.
- Team Leadership: Guide, mentor, and develop a team of product marketers.
Requirements:
- Marketing experience with Legal Technology
- 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
- 3+ years of experience managing or leading marketing teams
- Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals
- Bachelor’s degree in Marketing, Business Administration, or related field
Preferred:
- Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations
- Experience marketing AI-powered, data-driven, or cloud platform products
- Understanding of the legal technology landscape
- Experience working with government and public sector markets
- MBA or JD