Description
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
We are looking for a Senior Product Marketing manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!
Responsibilities
- Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
- Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
- Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
- Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
- Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.
Requirements
- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
- Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
- Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
- AI-native: AI tools are already part of how you work every day.
- Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
Benefits
- Pay directly to your bank account (once a month)
- Health Insurance
- Flexible PTO
- Follow Singapore Holidays
- Company-issued device will be provided
- Workstream will process CPF and taxes
Location
- Based in (or relocating to) San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events