Description
Mastercard is seeking a highly strategic, commercially focused, and externally oriented Director, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard's BVNK solution across NAM Region.
The successful candidate will serve as Mastercard's expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities.
Key Responsibilities:
- Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings
- Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization.
- Establish regional priorities, target segments, and market expansion strategies
- Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants.
- Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth.
- Sponsor strategic pursuits and executive-level client engagements for priority opportunities.
- Drive achievement of revenue, transaction volume, and market adoption goals across the region.
- Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth.
Executive Client Engagement:
- Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions.
- Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners.
- Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements.
- Support regional sales teams in navigating complex opportunities and executive-level negotiations.
Strategic Partnerships & Ecosystem Development:
- Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities.
- Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies.
Product & Market Development:
- Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments.
- Develop regional growth strategies around key digital asset use cases, including:
+ Stablecoin-enabled cross-border payments + Remittances + Merchant payouts and settlement + Treasury and liquidity management + B2B payments + Disbursements + Marketplace payouts + Wallet funding and cash-out solutions
- Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential.
All About You:
- Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology.
- Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities.
- Deep understanding of the payments and financial services landscape across NAM Region .
- Experience engaging and influencing C-level executives and senior decision-makers.
- Ability to lead through influence across highly matrixed global organizations.
- Strong executive presence with exceptional communication, negotiation, and stakeholder management skills.
- Demonstrated success operating within rapidly evolving and ambiguous market environments.
- Ability to translate emerging technologies and market trends into commercial business opportunities.
- Willingness to travel across the region.
Success Measures:
- Achievement of regional digital asset revenue and business growth objectives.
- Strategic pipeline creation, conversion, and closed revenue.
- Expansion of Mastercard's stablecoin and BVNK-powered solution adoption.