Description
Job Description
As the Head of Customer Marketing Off-Trade, you will be responsible for building relationships with customers across markets, channels, and occasions to bring our brands to life.
Top Accountabilities
- Orchestrate the annual activation calendar across customers and channels, balancing business priorities, shopper opportunities, and customer needs.
- Drive excellence in execution by establishing best-in-class activation standards and ensuring consistent implementation across all off-trade touchpoints.
- Align and steer execution priorities with the National Field Force Manager to maximize in-store impact and return on investment.
- Partner with Commercial Off-Trade Channel and Category Leads to develop customer-centric and competitive omnichannel growth plans.
- Lead the development of customer activation strategies, commercial selling stories, and negotiation support materials.
- Own performance management of Off-Trade BTL activation investments, ensuring spending decisions are rooted in clear KPIs and robust post-evaluation processes.
- Lead and develop a high-performing Customer Marketing Off-Trade team of 5.
Qualifications
- Bachelor's degree in Business, Marketing, Economics, or related field; MBA or relevant Master's degree preferred.
- Strong expertise in Shopper Marketing, Customer Marketing, and Commercial Planning.
- Good understanding of Category Management and Category Development principles.
- Solid knowledge of the DACH retail landscape and customer environment.
- Advanced analytical skills and experience with tools such as Excel, Power BI, and shopper panel data sources.
Experience
- 8+ years of experience in FMCG/Consumer Goods, including significant exposure to customer-facing commercial roles.
- Proven track record in developing and executing channel- and customer-specific activation strategies and commercial plans.
- Demonstrated leadership experience, including coaching and developing high-performing teams.
- Experience managing significant activation budgets and investment allocation decisions.
- Strong ability to influence senior stakeholders and drive alignment across functions.
Working with Us
We offer flexibility to support your wellbeing and balance your priorities. Our purpose is crafting iconic drinks chosen for life's moments, and we value diversity in its broadest sense.