Description
Snowflake Inc. is looking for a Field Marketing Manager based in San Francisco or Seattle. You will be responsible for supporting the West Enterprise Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close.
Responsibilities:
- Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement.
- Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events.
- Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals.
- Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives.
- Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience.
- Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation.
- Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact.
- Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend.
- Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution.
- Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results.
- Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle.
Required Skills & Experience:
- 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
- Knowledge of using marketing tools like Marketo, Salesforce, wordpress.
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
- Bachelor’s Degree in Marketing, Communications, or similar field.
- General verbal and written communication skills.
- Proven success in managing field marketing programs and relationships with large enterprise sales organizations.
- Strong project management, time management, and execution skills.
- Embodies strong organizational skills, ability to anticipate the needs of sales.
- Ability to maintain an optimistic, approachable, and self-starter attitude.
- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
- Able to work independently and dedicate a minimum of 40 hours/week.
- Must be legally authorized to work in the United States without restriction.
- This position requires a hybrid work schedule requiring 3 days per week in office.