Description
We are seeking an Analytics Implementation Engineer to join our team supporting high-traffic retail websites and mobile applications. As a digital analytics implementation role, you will translate measurement requirements from Product, Analytics, and Marketing teams into data layer specifications. You will work with Engineering teams to implement data layer specifications, configure client-side and server-side tags, write and maintain reusable JavaScript, and investigate tracking defects and data quality issues.
Responsibilities:
- Translate measurement requirements into data layer specifications
- Implement data layer specifications with Engineering teams
- Configure client-side and server-side tags in Tealium iQ and Tealium EventStream
- Write and maintain reusable JavaScript
- Configure Adobe Analytics eVars, props, success events, and processing rules
- Investigate tracking defects and data quality issues
- Participate in peer reviews of tracking changes and code
Essential Criteria:
- Strong JavaScript skills
- Hands-on tracking implementation with at least one analytics platform
- Experience translating measurement requirements into data layer specifications
- Proven commercial experience with a tag management platform
- Debugging and validating tracking with browser developer tools
- Understanding of customer behaviour data collection in modern web and mobile applications
- Clear communication with technical and non-technical stakeholders
Desirable Criteria:
- Tealium iQ
- Tealium EventStream and server-side tracking
- Adobe Analytics implementation and configuration
- Third-party tags
- Mobile app tracking with Adobe or Tealium mobile SDKs
- Tracking Next.js applications
- Automated testing of tracking
Benefits:
- Colleague discount of 10% on shopping online and in-store
- Pensions scheme and life cover
- Performance-related bonus of up to 10% of salary
- Annual holiday allowance and additional week's holiday purchase
- Season ticket loans, cycle to work scheme, health cash plans, salary advance, and access to discounts from hundreds of retailers
- Employee assistance programme
- Up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave