Description
We are seeking a visionary media and marketing leader to join our team in Santa Monica, CA. As a Media and Marketing Leader, you will be responsible for leading the teams who manage the US social media channels, the US owned channels (redbull.com and Red Bull TV), and the US media insights and data that drive the Red Bull Media Network department.
Your main responsibilities will include:
- Developing and executing comprehensive media strategies for all US owned and operated media channels
- Driving audience growth, engagement, and retention across all channels
- Establishing and monitoring KPIs for each channel
- Identifying new channel opportunities and emerging platforms
- Optimizing content programming and scheduling to maximize reach and engagement
- Leading a team that manages content published on redbull.com and Red Bull TV
- Working closely with media partnerships and media production teams to choose the optimal content selection and distribution
- Leading the media insights function to inform strategic decision-making
- Building, mentoring, and leading high-performing teams
- Partnering with the VP of Media Partnerships to plan and drive audience and revenue growth
- Staying ahead of media industry trends, platform developments, and consumer behavior shifts
Requirements:
- 15+ years of progressive experience in media, entertainment, or digital content industry
- 10+ years of US market experience in senior leadership roles
- Proven track record of scaling owned and operated media properties
- Deep expertise in digital media, social platforms, and content distribution strategies
- Strong background in media analytics, audience measurement, and data-driven decision making
- Experience managing multi-million-dollar budgets
- A proven positive, energy-giving role model and influence with all people, departments, and partners