Description
At Braze, we're a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
As a Lifecycle Marketing Analyst, you will be responsible for building and executing the prospect email programs that generate MQLs and drive new business pipeline for Braze. You will build, test, and optimize multi-touch email nurture programs , including industry-specific drips, product nurtures, and campaign-aligned sequences that move prospects through the funnel and convert interest into qualified opportunity.
In this role, you will:
- Build, QA, and deploy prospect email nurture campaigns and sequences
- Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion
- Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze
- Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce
- Produce monthly prospect email metrics reports
- Explore AI-powered tools and workflows to improve email personalization and execution efficiency
You are:
- A proven experience in email marketing, CRM marketing, or lifecycle marketing
- Hands-on experience building and managing email campaigns in a marketing automation platform
- Experienced with Marketo is a strong advantage
- A data-driven approach to email optimization
- Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals
- Strong attention to detail and a high standard for QA before any send goes live
- Comfortable working with Salesforce or similar CRM for list management and funnel reporting
We offer:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work