Description
You will help ensure digital marketing activity is measured accurately, activated responsibly, and supported by reliable marketing technology.
Working across Argos and Habitat, you will maintain web and app tracking, support advertising operations, troubleshoot measurement issues, and help deliver new capabilities across paid media and customer acquisition.
Responsibilities
- Manage marketing tags and mobile SDKs using Tealium and related implementation tools.
- Support day-to-day advertising operations, including campaign URL tracking, QR codes, platform configuration, and technical troubleshooting.
- Partner with Analytics teams to investigate data quality, attribution, and measurement issues across web and app journeys.
- Coordinate the delivery of new marketing technology, tracking, and activation capabilities from requirements through testing and launch.
- Manage agency and technology-partner backlogs, set priorities, monitor delivery, and remove blockers.
- Work with media platforms and partners to apply best practice and identify opportunities to improve activation, optimisation, and performance.
- Use an agile test-and-learn approach to assess new tools, integrations, and data-led media capabilities.
- Work with Product, Engineering, IT, Legal, Privacy, and Data Governance teams to ensure solutions meet business, security, and regulatory requirements.
- Document implementations, decisions, dependencies, and support processes so that solutions can be maintained and scaled.
What success looks like
- Tracking and measurement remain accurate, resilient, and well maintained across websites and apps.
- Technical issues are triaged methodically, communicated clearly, and resolved with the right teams.
- New capabilities are delivered with clear requirements, robust testing, appropriate governance, and effective handover.
- Stakeholders trust the data and understand how marketing technology supports acquisition, sales, and customer experience.
- Agency and partner activity is prioritised against measurable business value.
- You identify opportunities to simplify processes, reduce manual effort, and improve implementation quality.
Requirements
- Practical experience in digital marketing, advertising operations, marketing technology, analytics implementation, or a related discipline.
- Working knowledge of marketing tags, analytics, and ad platforms such as Google Tag Manager, Adobe Analytics, GA4, and CM360.
- Ability to analyse technical problems, use evidence to reach a conclusion, and explain findings to non-technical stakeholders.
- Experience coordinating delivery across multiple internal teams, agencies, and technology partners.
- A proactive, curious, and organised approach, with strong attention to detail.