Description
As a Senior Marketing Manager, Commercial Marketing (Grocery & Retail) at Deliveroo, you will own the New Verticals merchant and ads marketing strategy end to end, reporting into the Merchant & Ads Integrated Marketing Director.
You will be responsible for the creation and deployment of New Verticals merchant marketing playbooks across co-marketing, promotions, and ads. You will also support local marketing teams with key enterprise merchant relationships at the global level and support local New Verticals marketing initiatives.
Key responsibilities include:
- Own the New Verticals specific ads and monetization strategy across owned and external surfaces
- Lead pricing, packaging, and investment decisions for merchant advertising in your category
- Own and evolve the New Verticals merchant marketing playbook
- Support local marketing teams with key enterprise merchant relationships
- Act as the senior escalation point for merchant issues that cross multiple markets or functions
- Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals
- Represent New Verticals in cross-functional forums
- Own the sell-in strategy for New Verticals merchant and ads programmes
- Oversee the sell-in materials, case studies, and proof points for New Verticals
- Own delivery of the New Verticals merchant marketing goals
- Report on New Verticals merchant and ads marketing performance to senior stakeholders
Requirements:
- 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business
- Track record of owning the marketing strategy for an entire team or category
- Experience managing people and comfortable managing other people managers
- Strong commercial acumen and seen as a go-to expert for merchant or ads marketing
- Confident communicator and able to present complex ideas to large groups
- Skilled at establishing and owning cross-functional partnerships
- Proven ability to lead change initiatives that improve how a team or category works
- Excellent written and verbal communication skills
Benefits:
- Make a visible impact every day
- Learn fast in an entrepreneurial environment
- Build a career, not just a role
- Deliver together in an inclusive culture
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