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From the employer's careers site First seen 25 Oct 2026

Lead Country Commercial Manager for Admin Services

Tide United Kingdom Hybrid senior full-time

The employer hasn't listed a salary.

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Description

We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth across Admin Services product by building out an Accountant GTM, building the foundations and eventually a scaled-up program of partnering with Accountants to drive referrals and retention onto Tide products like Accounting, Invoicing, and Payroll.

The role includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered.

Responsibilities:

  • Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Accountant initiatives/GTM and Invoicing.
  • Partnerships collaboration: Working with Partnerships to identify the Accountant value proposition and then working with teams to turn Accountants into referrers and advocates for Tide.
  • Analytics-Driven Insight: Analyse member behaviour, segment audiences, and measure subscription cohort performance.
  • Product Development: Partner with the Product teams to address areas of opportunity.
  • Launch Strategy: Support new feature launches across channels.
  • Stakeholder Management: Communicate regularly with a wide range of stakeholders.
  • Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis.
  • Member Obsession: Be an expert in the core motivations of our members.

Requirements:

  • Strong commercial acumen: Proven experience in driving commercial impact.
  • 5+ years’ experience leading ‘always on’ activity to drive commercial performance.
  • Strong analytical mindset: Able to review and interpret data.
  • Proven GTM track record – delivering holistic, high-impact omni-channel campaigns.
  • Exceptional project management skills.
  • Creative collaborator: Builds relationships across teams.
  • Self-starter attitude: Works backwards from targets.

Benefits:

  • Competitive salary
  • Vitality Health Insurance
  • Hundreds of perks and discounts
  • 24/7 Employee Assistance Programme
  • 25 days holiday
  • Professional L&D budget per year
  • Referral bonus
  • Access to ‘salary sacrifice’ benefits
  • Spacious brand new office
  • Enhanced family-friendly leave
  • 24 hours paid volunteering time off per year
  • Flexible work from home or at the office arrangements
  • Monthly team socials
  • Sabbatical leave

Skills

Required

Nice to have

Ready to apply?

You apply with the employer directly. Their original posting is here: https://job-boards.greenhouse.io/tide/jobs/7818784003

Apply on Tide