Description
We are seeking a Marketing Communications Manager to develop and implement integrated marketing communications programmes aligned with business priorities and growth objectives.
Responsibilities:
- Develop and implement integrated marketing communications programmes
- Lead social media strategy, content planning, campaign execution and performance optimisation
- Manage marketing content across digital, social media, website, events and client engagement channels
- Lead business-aligned client engagement programmes, events and marketing initiatives
- Lead customer insights, market intelligence and competitor analysis
- Develop performance dashboards and reporting frameworks
- Drive marketing and engagement support for business connectivity initiatives
- Integrate sustainability, education, children and art-related themes into marketing communications
- Drive internal engagement programmes
- Manage marketing budgets, project timelines and agency/vendor relationships
- Ensure compliance with marketing governance requirements
- Partner closely with business units, product teams and internal stakeholders
Requirements:
- Degree in Marketing, Communications, Business Administration, Market Research or related disciplines
- At least 8 years of experience in marketing communications, social media, customer engagement or related fields
- Proven experience in integrated marketing campaigns, social media management, event management and stakeholder engagement
- Strong understanding of customer analytics, market research and performance measurement
- Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage
- Strong project management, analytical and stakeholder management skills
- Commercially minded, results-oriented and able to translate insights into actionable business outcomes
- Excellent written and spoken English and Chinese; Mandarin is an advantage