Description
Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.
As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE. More of us, more to fight for, and more moments that matter!
As the non-personal promotion (NPP) marketing lead for GSK brand, you will be responsible for strategy and execution of all NPP marketing. This role is part of the GSK's marketing team and will identify and execute both traditional NPP tactics such as web, social, and mobile as well as innovative tactics. The role will also be responsible for digital media buys and using insights and measurement to optimize the media spend. This role will primarily focus on HCP but also support patient and other healthcare stakeholder digital marketing efforts.
Key Responsibilities:
- Lead the development of NPP brand strategies and marketing plans leveraging insights
- Manage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tactics
- Lead cross functional matrix partners towards a common goal and excellent execution
- Working in an agile manner to pivot based on changes in market conditions
- Drive strategic resource allocation and tracking to achieve maximum business value
- Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately
- Analyze external and internal data to identify gaps and opportunities
- Define key performance indicators (KPIs) and targets that move the team toward success
Basic Qualifications:
- Bachelor’s degree
- 5 or more years of pharma/biotech Oncology marketing experience.
- Ability to travel up to 25% of the time, including some weekends.
- Willing to work in a hybrid role 2 or 3 days per week at the Philadelphia office.
Preferred Qualifications:
- Marketing experiences should result in demonstration of the following:
- Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
- Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
- An advanced degree such as an Master’s degree in Business Administration (MBA)
- More than two years experience in digital or non-personal promotion marketing
- Knowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology
- Excellent communication, negotiation and presentation skills for a wide variety of audiences
- Ability to interact and influence a diverse group of internal and external stakeholders
Benefits: Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.