Description
As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets.
You’ll play a critical role in shaping how the world’s leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns.
This is a B2B role focused on client engagement , not game launches , ideal for someone who thrives at the intersection of creative services, tech, and storytelling.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile.
- Craft messaging and positioning that reflects our creative capabilities and client-first approach.
- Partner closely with Sales and Production to align marketing efforts with business goals.
Content & Thought Leadership
- Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers.
- Build narratives that showcase our talent, craft, and client partnerships.
- Manage external creative partners, writers, and vendors as needed.
Campaigns & Lead Generation
- Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms.
- Optimize content and campaigns for lead generation, conversion, and pipeline acceleration.
Events & Community Engagement
- Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show).
- Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content.
Analytics & Optimization
- Track marketing KPIs and report on campaign performance, content engagement, and ROI.
- Use insights to inform future campaigns and continuously improve output.
Collaboration & Cross-Functional Alignment
- Work closely with global teams across sales, production, PR, and HR to align messaging and timing.
- Support internal communications and employer branding initiatives when needed.
Qualifications
- 4–6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services.
- Strong copywriting and content development skills.
- Experience building and executing digital campaigns and lead-gen strategies.
- Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools.
- Excellent organizational and project management skills.
- Creative, self-driven, and passionate about storytelling in the games industry.
Nice to Have
- Understanding of the video game development pipeline and creative service providers.
- Experience supporting sales enablement and ABM (account-based marketing).
- International marketing or multi-language content experience.
- Familiarity with motion graphics, video production, or presentation design tools.