Description
Grafana Labs is seeking a Webinar Program Manager to oversee its webinar program, which is one of the highest-leverage activities run by the Demand Generation team. The successful candidate will own the operating rhythm of the program, including the calendar, presenters, session build and promotion, follow-up, and reporting.
The webinar program produces technical, practitioner-first sessions on a weekly cadence across AMER, EMEA, APAC, and LATAM, putting the product in front of potential users. The ideal candidate will have hands-on experience with webinar platforms, AI-powered automation, and data analysis.
Responsibilities:
- Own the webinar calendar end-to-end, including presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and on-demand content
- Keep sessions practitioner-first, briefing technical presenters and shaping the outline to ensure usefulness to the audience
- Bring data to topic planning, using past performance and downstream pipeline quality to inform recommendations
- Automate the production line, extending automation behind session setup and promotion
- Report on session outcomes, connecting sessions to product adoption and pipeline
- Grow the program's reach, expanding into additional languages and formats where justified
Requirements:
- 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company
- Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions
- Experience with webinar platforms and CRM campaigns
- Comfortable working with technical presenters and handling data analysis
- Hands-on experience with AI-powered automation
Nice to Have:
- Content repurposing at scale
- Localized program experience
- Familiarity with the observability, monitoring, or open-source ecosystem
- Experience with product-led motions
In Canada, the base compensation range for this role is CAD 101,000 - CAD 122,000. The role includes Restricted Stock Units (RSUs) and offers a range of benefits, including a 100% remote work arrangement, global culture, transparent communication, and career growth pathways.