Description
Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you will define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption.
You will build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
Responsibilities:
- Own positioning, messaging, and value propositions for Firefly with creative professional segments , translating complex AI capabilities into clear, compelling customer value
- Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
- Own marketing strategy for Firefly for creative professionals , from awareness and discovery through usage and retention , in close partnership with channel owners and cross-functional marketing teams
- Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid
- Develop and own post-launch optimization strategies informed by usage data , identifying where customers are in their Firefly journey and what interventions accelerate adoption
- Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes
- Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships
- Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value
- Influence the roadmap using customer insight and market analysis , champion the customer's needs within the product process
Requirements:
- 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products
- Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape
- End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
- Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption
- Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space
- Strong product instincts , you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle
- Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
- Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
- Data-driven and insight-led, with genuine customer curiosity , you dig into research and talk directly with users
- Strong POV , you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization
- Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences
- Ability to mentor and help develop more junior team members