Description
We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is about turning product messaging and positioning into a field narrative that wins. You'll lead a small team of GTM PMMs and work closely with Sales, Sales Engineering, Customer Success, and Partnerships.
Responsibilities
- Develop a compelling field narrative that resonates with various personas, segments, and stages of the funnel
- Create and maintain the system for making our products legible to the GTM organization
- Own the go-to-market strategy with technology and services delivery partners
- Lead and develop a team of GTM PMMs
- Collaborate with field leadership to understand deal needs and translate product value into actionable language
- Simplify complex technology for buyers and coach the field to do the same
- Utilize AI judiciously to accelerate work
- Prioritize ruthlessly to focus on impactful narratives and launches
- Engage with customers to inform messaging and roadmaps
How Success Is Measured Success in this role is measured by pipeline, product adoption, pipeline progression, and overall program impact. You'll be expected to demonstrate a clear connection between your work and business outcomes.
Requirements
- 10+ years of experience in Product Marketing, GTM/field marketing, or a related function
- Proven track record of building effective field-facing narratives and enablement
- Deep experience in B2B SaaS, preferably in martech
- Strong understanding of the competitive and AI landscape
- Exceptional writing, presentation, and communication skills
- Experience leading and developing people
What We Offer
- Competitive compensation ($166,000 - $245,000/year)
- On Target Earnings (OTE) between $191,000 and $273,000/year
- Comprehensive Total Rewards package, including equity grants
- Benefits such as retirement plans, flexible paid time off, and medical coverage
- Professional development opportunities and a yearly learning stipend
- Hybrid work model