Description
The Asana Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow.
As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline.
What you’ll achieve
- Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
- Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
- Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
- Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
- Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.
About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- 6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
- Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
- Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
- Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
- Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
- Ability to travel regionally as needed.
What we’ll offer
- Estimated base salary range: $164,000 - $186,000
- Comprehensive compensation package
- Benefits including mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options