Description
At Snowflake, we're powering the era of the agentic enterprise. We seek AI-native thinkers who are energized by the opportunity to reinvent how they work.
We're looking for an experienced events leader to step into a 12-month fixed-term maternity cover as Sr Manager, Strategic Events EMEA. You'll drive and execute Snowflake's PAN-EMEA events strategy, lead a team of six, and own planning for the next fiscal year.
Responsibilities
- Own PAN-EMEA events strategy and planning: Drive the comprehensive events plan, ensuring tight alignment with regional pipeline goals, the Global Strategic Events roadmap, and broader EMEA marketing priorities.
- Lead and develop a team of six: Manage four direct reports and a wider team of six event professionals, setting clear objectives, running development plans and performance conversations, and fostering a culture of excellence and accountability.
- Plan and report on Snowflake-owned flagship events: Have oversight of and accountability for key Snowflake-led programmes, including World Tour and the Data for Breakfast series.
- Steer strategic third-party sponsorships: Ensure planning, global alignment, and performance oversight for Snowflake's largest third-party event investments, including Davos, Mobile World Congress, and Cannes Lions.
- Shape executive programming: Make sure our highest-profile moments deliver meaningful C-level engagement with strategic accounts through executive meetings, roundtables, and dinners.
- Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure every event delivers qualified meetings, pipeline contribution, and opportunity acceleration.
- Manage budget and operations: Own accountability for the overall EMEA events budget, covering forecasting, spend management, and ROI analysis across the portfolio.
- Collaborate cross-functionally: Act as the connective tissue between Global Strategic Events and EMEA marketing functions to ensure consistent messaging and seamless execution.
- Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market and keep the events programme ahead of the curve.
Requirements
- 10+ years in B2B event or field marketing, with 3+ years in leadership roles managing teams and large-scale event portfolios.
- Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS.
- Strong people leader with experience managing distributed teams.
- Exceptional executive presence, with the ability to engage confidently with C-level stakeholders.
- Experience leading annual events planning: building a portfolio case, a budget and goals, and securing cross-functional and leadership buy-in.
- Highly collaborative, with a natural ability to align multiple marketing functions and global/regional stakeholders in a fast-paced, high-growth environment.
- Strong financial acumen with experience managing significant event budgets and ROI analysis.
- Comfortable stepping into an established team and programme mid-flight, building context quickly, and delivering impact within a fixed-term engagement.
- Willing to travel across EMEA as needed, including on-site at major events.
- Bachelor's degree required; MBA or equivalent professional experience preferred.