Description
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform,where modern legal work happens with clarity and consistency.
The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and industries. Reporting directly to the CGO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.
Responsibilities
- Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.
- Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).
- Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact.
- Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling).
- Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.
- Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.
- Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta).
Qualifications
- 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
- Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.
- Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.
- Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing.
- Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).
- Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.
- Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.
Nice-to-Have
- Led demand gen at a company with $50M+ ARR or 1M+ monthly active users.
- Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate/partnership programs.
- Experience with Capterra, G2, Software Advice, or industry-specific review platforms.
- Familiarity with privacy-first marketing.
Additional Information
Filevine maintains offices in Salt Lake City, San Francisco, Chicago, and New York. Candidates based in or near these metropolitan areas will work on a hybrid or in-office schedule, while candidates located outside these regions are eligible for remote work.
Cool Company Benefits
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag