Description
Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. You will own the New Verticals merchant and ads marketing strategy end to end, reporting into the Merchant & Ads Integrated Marketing Director.
Ads & Monetization Strategy
- You will own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
- Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.
Category Playbook: New Verticals
- You will own and evolve the New Verticals merchant marketing playbook, setting how co marketing, promotions, and advertising work for grocery and retail merchants globally.
- Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.
Key Merchant Relationship Management
- Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority New Verticals marketing initiatives with those merchants.
- Act as the senior escalation point for merchant issues that cross multiple markets or functions.
Cross Functional Stakeholder Management
- Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals, translating category priorities into marketing and ads strategy.
- Represent New Verticals in cross functional forums, shaping the roadmap for merchant facing and ads facing surfaces.
Sell In Strategy & Sales Enablement
- Own the sell-in strategy for New Verticals merchant and ads programmes, defining how Commercial and Local teams pitch these programmes to merchants.
- Oversee the sell in materials, case studies, and proof points for New Verticals, using performance data to continuously refine them.
Central Strategy & Market Coordination
- Own delivery of the New Verticals merchant marketing goals, coordinating a consistent strategy across all Deliveroo markets.
- Report on New Verticals merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.
Requirements
- 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
- Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions.
- Experience managing people, and comfortable managing other people managers as your team grows.
- Strong commercial acumen, seen as a go to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations.
- Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership.
- Skilled at establishing and owning cross functional partnerships, using relationships and creative thinking to work through conflict.
- Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you.
- Excellent written and verbal communication skills, with the ability to synthesise complex, cross functional inputs into a clear plan and narrative.