Description
At PointClickCare, our mission is to help providers deliver exceptional care. As a Marketing Automation Architect, you will play a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem.
The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.
Key Responsibilities:
- Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage
- Establish platform governance, standards, and best practices
- Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates
- Own and optimize the Marketo/Salesforce integration
- Manage integrations with webinar, event, LeanData, live chat, and CMS platforms
- Lead scoring and lifecycle management
- Technical leadership, security communications, and enablement
Required Skills & Experience:
- Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience
- 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments
- Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions
- Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms
- Demonstrated success establishing platform governance, standards, and operational best practices
- Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT
- Adobe Marketo Engage Certified Expert certification required or strongly preferred
- Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills
Preferred Experience:
- Salesforce certification considered an asset
- AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations
- Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration
Salary: $159,000 - $177,000 a year
Benefits & Perks:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!