Description
The Sofitel Agadir Thalassa Sea & Spa is a hotel located between dunes and oceans, offering 173 rooms with 3 restaurants and a thalassotherapy centre. As a member of the Accor group, its core business lies in hospitality, catering, and accommodation. This hotel combines the art of French living with Arab-Berber hospitality, providing exceptional customer experiences.
Main Responsibilities
- Strategy and Marketing Plan: Participate in the development of the annual marketing plan and ensure the deployment of local, regional, and international campaigns. Adapt the brand's marketing orientations to the local context while preserving the coherence of the Sofitel identity. Propose creative and innovative actions consistent with the establishment's luxury positioning.
- Communication and Content: Coordinate the creation of editorial, visual, and audiovisual content for digital media and other communication channels. Ensure the quality, relevance, and consistency of content published on the website, social media, and marketing platforms. Collaborate with external agencies and service providers to guarantee the quality of deliverables and communication consistency.
- Promotion of Offers and Experiences: Design and implement campaigns to promote hotel rooms, dining, events, spa, and experiences. Work closely with Sales and Revenue Management teams to improve offer visibility and support commercial objectives. Organize and follow up on press receptions, press trips, photo shoots, and video filming necessary for content production.
- Customer Experience and Internal Coordination: Collect customer feedback and expectations to identify opportunities for improvement and enhancement of the experience. Collaborate with operational departments to ensure campaign relevance and quality of promoted experiences. Regularly coordinate with internal teams and ensure smooth marketing information circulation.
Qualifications
- Mastery of marketing, communication, and digital marketing fundamentals.
- Ability to develop and manage multichannel marketing campaigns.
- Aptitude for analysing results and exploiting performance indicators.
- Excellent writing skills, creativity, and attention to detail.
- Ability to coordinate multiple projects and meet deadlines.
- Relational skills, teamwork spirit, and ability to work with internal and external stakeholders.
- Affirmed sensitivity to luxury hospitality codes and brand identity respect.