Description
TEGNA is seeking a Project Manager, Sponsorships to oversee the operational backbone of its network-wide sponsorship business. This highly cross-functional role involves working with B2B Integrated Marketing leadership, sales leadership, and Commercial Production Managers (CPMs) across various stations and markets.
The successful candidate will:
- Partner with marketing and sales leadership to build and refine sponsorship packages, including names, tiers, and deliverables
- Serve as the coordination point between stations and CPMs on cross-market and multi-deliverable sponsorships
- Define and organize scope, timelines, and deliverable requirements, and communicate them clearly to relevant CPMs and station teams
- Track and route deliverables needed to fulfill larger sponsorship commitments, and flag risks or gaps early
- Execute on sponsorship elements as needed
- Maintain a clear view of active versus retired sponsorship packages, and flag any materials or proposals referencing retired packages
- Support sponsorship reviews by capturing notes and action items, and archive completed packages in Box
- Coordinate with tech operations and design on process improvements
- Keep process documentation current, track trends across sponsorships, and recommend improvements to streamline workflow
- Manage multiple sponsorships simultaneously across different stages, from package build through fulfillment
Requirements:
- 8+ years of experience in project management, broadcast or media operations, sales support, or marketing operations
- Demonstrated ability to coordinate across sales, creative, and production teams
- Strong PowerPoint skills, with the ability to produce polished, sales-ready materials
- Experience with project management tools such as Monday.com, document management platforms like Box, and production tools like Adobe Premiere Pro
- Clear, concise written and verbal communication
- Highly organized and detail-oriented, with the ability to juggle multiple sponsorships at once
- Comfort working independently in a remote/hybrid environment
Preferred qualifications include:
- Experience in local broadcast, television, or digital media
- Familiarity with sponsorship sales, packaging, or fulfillment workflows
- Experience working with distributed teams across multiple markets
What success looks like:
- Sales teams always have current, accurate, easy-to-find sponsorship materials
- No retired packages appearing in active proposals
- Larger sponsorships delivered on time, with stations and CPMs clear on scope and responsibilities