Description
We’re looking to hire a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and supporting measurable pipeline impact.
This role sits within the Demand Activation – Field Marketing and ABM team and supports the planning, execution, and optimization of ABM programs, partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams.
You’ll support the operational excellence behind ABM: account planning support, program coordination, stakeholder alignment, timelines/deliverables, vendor/agency coordination, budget tracking, measurement/reporting, and continuous optimization.
Key Responsibilities
- Support the planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
- Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
- Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
- Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
- Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
- Help orchestrate integrated channel tactics , including events, gifting, paid media, and email , in support of account-based plays.
- Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
- Leverage marketing technology and data to target, personalize, and track ABM programs.
- Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
- Support the standardization and improvement of ABM processes using templates and best practices.
- Bring fresh ideas to help differentiate the Thomson Reuters brand.
Required Qualifications
- Bachelor’s degree in marketing or a related field, or equivalent experience.
- 2–4 years of experience in B2B marketing , ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
- Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
- Comfort using marketing technology to help deploy and measure integrated campaigns.
- Strong project management and communication skills , able to manage multiple workstreams, track dependencies, and deliver on time.
- A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
- A self-starter attitude that thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
- Ability to build strong relationships across functions , marketing, sales, operations, and insights/analytics.
- Familiarity with modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
- Proficiency in Microsoft Office and related productivity tools.
- Ability to travel to key events, approximately 5% - 10%
Preferred Qualifications
- Experience with platforms such as Workfront or Anaplan
- Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms such as 6sense
What’s in it For You?
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Social Impact: Make an impact in your community with our Social Impact Institute.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.