Description
The Senior Digital Strategist serves as a trusted strategic advisor to enterprise customers, leading complex digital transformation programs focused on customer experience, AI-native operations, personalization, content supply chain transformation, and measurable business value realization.
Key Responsibilities
Enterprise Strategy & Executive Advisory
- Lead large-scale customer transformation engagements across digital experience, personalization, analytics, content operations, and customer journey orchestration.
- Partner with executive stakeholders including CMOs, CDOs, Marketing Leaders, and Digital Transformation Heads to define strategic roadmaps and transformation priorities.
- Conduct executive workshops leveraging benchmarking, customer journey mapping, organizational assessments, value realization frameworks, and industry insights.
- Drive outcome-based consulting conversations aligned to measurable business KPIs and customer value.
- Shape strategic recommendations around operating models, governance structures, process transformation, and digital maturity.
Adobe Experience Cloud Leadership
- Demonstrate deep expertise across multiple Adobe Experience Cloud solutions and enterprise digital ecosystems.
- Advise customers on enterprise-wide adoption strategies involving:
- Adobe Experience Platform (AEP)
- Adobe Target
- Adobe Customer Journey Analytics
- Adobe Journey Optimizer (AJO)
- Adobe Workfront
- Adobe Experience Manager (AEM)
- Drive strategic alignment between customer business objectives and Adobe platform capabilities.
- Support development of consulting frameworks, methodologies, accelerators, and strategic assets.
AI Transformation & Innovation
- Lead AI-enabled transformation initiatives focused on personalization, automation, content intelligence, customer journey optimization, and operational efficiency.
- Influence AI readiness conversations and define scalable AI-native transformation approaches.
- Drive innovation initiatives that improve consulting scalability, delivery effectiveness, and measurable customer impact.
- Identify emerging industry trends and shape future-state customer transformation strategies.
Leadership, Mentoring & Business Growth
- Lead strategic consulting workstreams across regions, industries, and cross-functional teams.
- Mentor consultants and strategists to strengthen consulting capability and strategic thinking.
- Influence consulting growth opportunities, renewals, and executive customer relationships.
- Build trusted partnerships with customers, regional stakeholders, sales teams, and leadership organizations.
- Contribute to thought leadership initiatives, industry events, customer workshops, and innovation programs.
Preferred Qualifications
- Bachelor’s degree required; MBA strongly preferred.
- 11–12 years of experience in digital strategy, enterprise consulting, transformation programs, or customer experience initiatives.
- Proven expertise across Adobe Experience Cloud and enterprise MarTech ecosystems.
- Strong executive presence with demonstrated ability to influence senior customer stakeholders.
- Experience leading complex transformation programs and consulting initiatives.