Description
At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers.
We are transforming the way small businesses operate with an AI workforce, and we're hiring a Director who will run marketing demand generation end-to-end. Think of this as the CMO of a sub-vertical: you own the monthly revenue, pipeline, and efficiency numbers the business is counting on. You own the strategy and channel execution to get there.
Responsibilities
- Set an integrated marketing strategy that delivers on demand targets and rallies the team.
- Hold full accountability for marketing's monthly revenue, pipeline, and efficiency targets, plus the levers underneath them: channel mix, budget allocation, execution, comms calendar, and demand content.
- Track pacing and pipeline against targets, and proactively lead the team in building and executing on gap plans the moment funnel targets slip.
- Lead, coach, and raise the ceiling for a lean team of direct reports owning trade show/events, partner marketing, webinars, third-party media, lifecycle and content marketing channels.
- Proactively collaborate with a team of indirect reports (centralized marketing subject matter experts) across digital channels, AEO/SEO, and web, to execute on the highest impact strategies in your vertical.
- Rigorously measure the efficacy of tactics/channels/funnel and continuously optimize via experimentation.
- Manage the vertical budget, spending within profitability constraints, surfacing opportunities.
- Regularly report on marketing performance and strategy to leadership / exec team.
- Set the standard for AI-first marketing in tooling, planning, and agent building, deploying AI workflows that transform impact.
Requirements
- Successful track record of leading an integrated, demand generation strategy/function or channel group with accountability to a revenue number, a budget, and ROI.
- Hands-on depth across relevant marketing channels like trade shows, field or partner marketing, lifecycle, webinars, content marketing, digital, and ABM.
- Extreme ownership and bias to action.
- Critical thinker and analytically rigorous.
- Highly performance focused and ROI minded.
- Excellent communicator.
- Sets a high bar for the team and provides the coaching, vision and accountability to get there.
- Excellent project management skills.
- Customer first.
- Uses AI heavily, building workflows and agents.
Benefits
- Work in Lehi, UT, 5 days a week
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees