Description
The Key Account Specialist is responsible for driving the development, implementation, and tracking of Red Bull's sales strategy across assigned Retail and eCommerce accounts.
Key responsibilities include:
- Developing productive long-term relationships with customers to reach and exceed sales targets
- Acting as the main contact for customers and delivering monthly trade sales volume based on LRE (last revised estimate)
- Implementing account sales strategies, preparing volume forecasts and plans, and driving customer engagement
- Regular store checks to acquire information on execution and market information
- Managing trade spend budget for assigned accounts and ensuring utilisation in line with Red Bull guidelines
- Training field sales and merchandiser forces to sell targeted volume and ensure in-store execution excellence
- Working with and managing distribution partners to deliver on account KPIs
The ideal candidate has:
- At least 2-3 years of sales experience in managing either hypermarkets, supermarkets, or key eCommerce platforms
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions
- Analytical skills and the ability to analyse sales and customer data
- Negotiation skills and successful front-line retail negotiation experience
The role requires a creative, analytical, and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and collaborate within the company cross-functionally and internationally.