Description
As a Marketing Services Growth Subject Matter Expert, you will be responsible for helping teams and clients within the issuing and acquiring context translate business challenges into data-driven growth strategies across the customer lifecycle.
You will combine consulting problem-solving, data-driven marketing and hands-on execution, and will help turn customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies with measurable business impact.
Key responsibilities:
- Lead complex engagements with several workstreams, aligning Mastercard and client stakeholders on scope, governance, risks and decisions.
- Act as a trusted advisor to senior client leaders, combining market, competitive and performance insights into strategic guidance.
- Diagnose growth opportunities using customer, portfolio, transactional and marketing performance data to identify where the biggest opportunities exist across acquisition, activation, engagement, usage and retention.
- Develop end-to-end growth strategies covering areas such as new customer acquisition, cross-sell, onboarding, early engagement, activation, spend stimulation, portfolio optimization, retention and reactivation.
- Translate insights into executable growth initiatives, defining target audiences, value propositions, customer journeys, campaign mechanics, channel strategies, offers/incentives and measurement frameworks.
- Drive a test-and-learn mindset, establishing hypotheses and KPIs, monitoring campaign performance, identifying optimization opportunities and turning results into actionable recommendations.
- Support commercial teams in shaping and selling Growth engagements, helping identify opportunities, structure the solution, articulate the value proposition and define an appropriate scope.
Requirements:
- Undergraduate degree with 15+ years of work experience
- 6+ years of experience in a consulting environment (preferred)
- Strong knowledge of growth and performance concepts
- Experience managing data-driven marketing and hands-on execution, and turning customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies with measurable business impact
- Experience coaching and managing teams across multiple consulting engagements, that involve structured problem solving and stakeholder management
- Experience managing key client relationships, including owning and developing mid and executive-level client contacts
- Knowledge of business KPIs, financials, and organizational leadership
- Ability to identify new business development opportunities, and experience drafting proposals and scoping new opportunities
- Exceptional analytical and quantitative problem-solving skills and ability to structure analyses to form data-driven solutions to ambiguous client challenges
- Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment
- Advanced Word, Excel and PowerPoint skills required; data analytics expertise preferred