Technical SEO Specialist

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.

We are looking for a Technical SEO Specialist to own technical search for Qualtrics, including site health, structured data and entity signals, and the working relationship with web engineering.

Responsibilities

• Own crawl and index health end to end, including crawl budget, indexation directives, sitemaps, robots directives, orphaned pages, broken and redirecting internal links, and all error remediation.
• Own site architecture and internal linking as a system, how authority moves through the site, and whether the pages that matter are being prioritized.
• Run page performance as an ongoing program: monitor Core Web Vitals across page templates, diagnose LCP, INP, and CLS regressions, and drive prioritized actions with engineering.
• Lead technical SEO for migrations, rebrands, domain consolidations, and content deprecations, including redirect mapping, pre-launch QA, and post-launch monitoring.
• Own the structured data roadmap: audit coverage, prioritize by opportunity, and ship in phases.
• Build and maintain the entity model that connects our brand, products, people, and content into something a machine can resolve unambiguously.
• Make sure content hierarchy, markup, and metadata express what a page is actually about to both search engines and to the retrieval layers behind AI-generated answers.
• Own hreflang, canonical strategy, and localized site structure across languages and regions.
• Diagnose and resolve cross-locale cannibalization and duplication.
• Build our approach to visibility in AI-assisted search: how we are found, understood, cited, and represented in AI-generated answers.
• Set crawler policy for AI and LLM agents deliberately, balancing visibility against control.
• Track how retrieval and citation mechanics change, and adjust our technical approach before the impact shows up in traffic.
• Act as the technical SEO counterpart to web engineering: write specifications, size effort collaboratively, and shepherd work through the backlog to release.
• Embed SEO requirements into CMS templates, component libraries, and the standard pre-launch QA checklist so fixes become defaults.
• Review new page templates, JavaScript rendering behavior, and site releases before they ship.
• Set easy-to-follow, technical SEO standards for web marketing and web engineering partners.
• Own technical SEO reporting, including what changed, what it was worth, and what is next.
• Build monitoring that catches regressions early rather than at the next quarterly audit.
• Forecast the organic impact of proposed technical work and use it to prioritize.

Requirements

• Minimum 5+ years in SEO, with the majority of that time in technical SEO.
• Demonstrated ownership of technical SEO for a large, complex website with thousands of pages or more, with multiple templates and stakeholders.
• Hands-on fluency with Google Search Console, an enterprise crawler, and a web analytics platform.
• Working knowledge of HTML, CSS, JavaScript, and HTTP.
• Practical command of structured data and schema implementation.
• Direct experience driving technical work through an engineering team, including writing tickets and specifications engineers can act on.
• Experience diagnosing and remediating Core Web Vitals and page performance issues.
• Evidence of work on AI or generative search visibility, or a clearly articulated point of view on how it changes technical SEO practice.
• Clear written communication.

Benefits

• 35 paid days off
• Unlimited sick days
• 6 weeks parental leave for all parents
• Wellness reimbursement: $300 per quarter
• Generous 401(k) match
• Amazing QGroup Communities