Staff Product Manager, App Install

As Staff Product Manager, Performance Ads, you will define, build, and scale our app advertising products across the Pinterest platform. You'll play a critical role shaping the product vision, roadmap, and cross-functional execution to empower advertisers to grow their mobile apps and drive real business outcomes with Pinterest.

Responsibilities:

• Define and drive the product vision, strategy, and roadmap for app performance (including ROAS optimization), aligning with Pinterest's core business goals and advertisers' growth objectives.
• Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser ROAS, user experience, and marketplace performance.
• Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.
• Deeply understand the mobile app advertising ecosystem,including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices,to inform product strategy and execution.
• Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.
• Become the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.
• Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments,including leveraging AI and machine learning where impactful.
• Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.
• Champion privacy-centric and user-first performance ad solutions, keeping Pinterest's high bar for user trust and experience at the center of your decision-making.

Requirements:

• Minimum 7 years of Product Management experience, with a proven track record of launching and scaling successful ROAS focused performance advertising products, especially in app promotion or ad tech spaces.
• Experience building ML grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.
• Strong practical understanding of app ad technology and ecosystem,including mobile measurement partners (MMPs), attribution frameworks (SKAdNetwork, Privacy Sandbox), campaign optimization, fraud detection, and in-app event measurement.
• Familiarity with campaign workflow tools, user experience design, and automation for advertisers or internal operations.
• Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating with third-party mobile advertising and analytics platforms.
• Exceptional strategic thinking, communication, and collaboration skills, with a data-driven approach to delivering clear business results.
• Demonstrated success working cross-functionally and influencing across organizational boundaries in fast-paced tech environments.
• Bachelor's degree in a relevant field such as Computer Science, or equivalent experience