Digital Marketing Manager

As Digital Marketing Manager, you will support our digital marketing efforts across all our digital channels, planning and executing a connected and comprehensive strategy that drives further growth and engagement for our brand and firm across our markets.

You will play a key part of the digital team, interacting and consulting with the wider Brand Communications and Public Affairs team on a global and regional level.

Responsibilities:

• Delivering the digital marketing strategy across web, social, data, CRM, email and paid media.
• Leading end-to-end digital marketing campaigns and major digital projects aligned to the firm’s strategic growth priorities.
• Partnering with offices, practice areas, groups and functions to drive business growth, brand awareness and client engagement.
• Working with internal and external technology, HR and supplier teams to support the rollout and optimisation of digital platforms.
• Leading cross-functional teams across web, social, data and email to deliver connected, insight-led campaigns with clear objectives and success measures.
• Embedding a digital-first mindset across integrated marketing communications, ensuring online and offline activity is aligned.
• Owning the digital user experience, ensuring the right content reaches the right audience at the right time.
• Using data and insights to optimise campaigns, improve processes, increase speed to market and drive ROI.
• Advising business areas and offices on best-practice digital channels, tools and methodologies.

Strategy:

• Own and deliver key elements of the digital marketing strategy and roadmap, driving best practice across all digital channels.
• Develop campaign plans and strategies that support business priorities and measurable outcomes.
• Contribute to the digital roadmap, ensuring the firm remains innovative and ahead of market trends.
• Champion an omni-channel approach, underpinned by data, insights and a premium user experience.

Execution:

• Work with channel leads to deliver impactful activity across web, social, email, CRM and paid media.
• Lead key web and social projects that strengthen the firm’s digital presence.
• Manage global social media channels, ensuring content follows best practice across LinkedIn, YouTube, X and Instagram, including community engagement and reporting.
• Oversee the design and build of key website landing pages.
• Use performance data to continually optimise campaigns and digital activity.

Consultation:

• Act as the main digital marketing contact for key business and geographical areas, advising on effective digital approaches and championing a digital-first mindset.
• Deputise for the Digital Marketing Lead where required, including in senior stakeholder presentations and forums.
• Shape campaign strategy and align partners, practice leaders and functional specialists around measurable outcomes.