Manager, Marketing

At Morgan & Morgan, the work we do matters. We're the largest plaintiff's law firm and legal media buyer in the country, with a mission to protect consumer rights. Our Brooklyn office is the marketing backbone of the company.

The Marketing Strategy department is hiring a Marketing Manager who reports to the Senior Director of Marketing and owns marketing performance across dedicated personal injury litigation areas, including maritime, medical malpractice, nursing home, and workers' compensation.

Responsibilities:

• Own performance, end to end, including spend, cost per intake, and conversion to signed case for your litigation areas.
• Diagnose issues in the funnel and recommend fixes to the team that owns that step.
• Test hypotheses, write reports, and share learnings.
• Build the annual plan for your areas with the media planning team and track pacing monthly.
• Partner with intake to improve lead quality and volume.
• Create creative and messaging briefs.
• Report to leadership with regular readouts.

What success looks like:

• First 90 days: Explain the funnel for each of your four areas, with numbers, and name the biggest problem in each.
• First 6 months: Have a testing roadmap running and share the first results.
• First year: Own the plan and forecast for your areas, and have leadership use your readouts to make spend decisions.

Qualifications:

• 4+ years in marketing or digital media management, with direct accountability for a budget and an outcome metric.
• Bachelor's degree from an accredited university.
• Hands-on analysis with Excel or Google Sheets, pivot tables, lookups, and scenario models.
• Experience with both brand and direct response marketing.
• Judgment under uncertainty and ability to communicate clearly with senior leaders.

Nice to have:

• Marketing experience in a regulated industry like legal, healthcare, insurance, or financial services.
• Experience with call-driven or lead-generation funnels.
• Planning across many local markets at once.

Benefits:

• Medical and dental insurance.
• 401(k) plan.
• Paid time off and paid holidays.

Salary Range: $80,000 - $100,000