Sr. Context Planner

We are a unique mix of experts in culture, technology, and storytelling, united by a passion to grow brands in ways that advertising alone can never do. As a Senior Context Planner, you will be a client-facing asset responsible for integrated go-to-market planning that incites audience participation.

Summary The Senior Context Planner is in charge of gaining an in-depth understanding of the people, passions, and platforms that matter most to the audience, and rethinking media in new ways to help brand partners communicate through the places, spaces, times, and people that the audience will be most receptive to.

Responsibilities

• Cultural Insights: Lead refined Culture Compass development, translating audience networks, rituals, artifacts, and language into a comprehensive creative briefing.
• Comms Planning: Craft and lead Comms Frameworks, Campaign Ecosystem, and Phasing Strategies.
• Campaign Casting: Synthesize best practices across the talent x brand landscape into clear POVs.
• Creative World-Building: Ensure a narrative throughline across touchpoints, partnering with creatives on social-first formats and non-traditional tactics that invite participation.
• Collaboration & Communication: Build trust through clear and persuasive presentations, collaborate across departments, and mentor associate and mid-level Context Planners.

Requirements

• Comfortable working quickly and independently, owning deliverables with light oversight, and adapting as priorities shift.
• Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations.
• Strong comms planning instincts, connecting audience behavior, brand opportunity, and campaign choreography.
• Sharp information design and visual taste.
• Cultural fluency across sports, music, entertainment, and pop culture.

Preferred Qualifications

• Minimum 4-7 years of experience in a strategic position in an agency or brand environment.
• 4-year college degree in Marketing, Advertising, or Business preferred.
• Digitally savvy; proficient in Google Suite and Keynote (Mac preferred).

Salary $93,000 - $110,000