Description
We are looking for an Associate Context Planner to join Translation in Brooklyn, NY. This is a hybrid role, requiring four days in the office and one day remote.
As an Associate Context Planner, you will lead research that feeds into communications plans, campaign rollouts, and customer journeys. You will create 'Get Smart' research documents to help retrace brand behavior, categorical trends, consumer insights, and identify white-space opportunities to inform brand action.
Responsibilities include:
- Leading research for comms plans, campaign rollouts, and customer journeys
- Creating 'Get Smart' research documents to inform brand action
- Researching culturally relevant moments for bespoke brand activation calendars
- Identifying campaign talent, media outlets, and brand partnership recommendations
- Creating quick-turn risk assessment documents
- Contributing thought leadership to client partners and the agency
- Deconstructing best-in-class campaigns and pulling key learnings
- Keeping an active pulse on shifts in new media, tech innovations, and consumer behavior
Requirements:
- Minimum of internship or entry-level experience in a strategic position at an agency or brand environment
- Socially savvy with knowledge of current platforms and audience nuances
- Digitally savvy with proficiency in Google Suite and Keynote (Mac preferred)
Preferred qualifications:
- 4-year college degree in Marketing, Advertising, or Business
- Experience working in music, tech, film, fashion, gaming, and other pockets of culture
- Skilled in content capture, editing, and storytelling for social
The salary hiring range for this role is $60,000 - $70,000.
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