Sr. Context Planner

We are a unique mix of experts in culture, technology, and storytelling, united by a passion to grow brands in ways that advertising alone can never do. As a Senior Context Planner, you will lead integrated communications and go-to-market planning that turns brand strategy and creative ideas into audience participation.

You will define where, when, with whom and why a brand should show up, giving every channel a clear role. You will move quickly and independently, form and defend a clear point of view, and translate complex thinking into compelling stories, thoughtfully designed decks and actionable plans.

Your responsibilities will include:

• Comms Planning: translating cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments and partners
• Building phasing and sequencing that shows how the idea unfolds over time
• Communicating the approach clearly and visually, making complex ecosystems simple and actionable
• Cultural Insights: identifying meaningful cultural shifts, behaviors and communities relevant to the audience and brand
• Framing those signals into clear implications and opportunities for strategy and creative
• Using research and cultural inputs to sharpen the comms approach
• Creative world-building: maintaining a clear narrative throughline as the idea extends across the campaign ecosystem
• Shaping how the idea is expressed across different touchpoints while preserving what makes it distinctive
• Identifying opportunities for participation and amplification that help the idea travel further
• Campaign casting: synthesizing best practices across the talent x brand landscape into clear POVs
• Developing talent filters and casting recommendations for creators, artists and partners who credibly bring the idea to life
• Collaboration & Communication: building trust through clear and persuasive presentations
• Collaborating across departments including strategy, creative, business leadership and production
• Mentoring associate and mid-level Context Planners

You will need to have:

• Excellent time management, organization and prioritization skills
• Proven ability to work under tight deadlines and handle pressure
• Ability to quickly and effectively adapt to changing needs and expectations
• Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift
• Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations
• Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography
• Sharp information design and visual taste
• Cultural fluency across sports, music, entertainment and pop culture
• A social-first thinker with a strong creative eye for how ideas work in-feed
• Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients

Preferred qualifications include:

• Minimum 4-7 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business
• Digitally savvy; proficient in Google Suite and Keynote (Mac preferred)