Social Media Manager (managed channels)

The Red Bull Australia Social Media Manager (managed channels) leads strategy and oversees execution of day-to-day programming of managed channels (TikTok, Instagram, YouTube, X, Strava).

This person will be tasked with translating the world of Red Bull to our social media channels, while navigating platform changes, strategic shifts, and making data-driven decisions with the goal of reaching millions of Australian consumers.

The role contributes to optimising channel performance and experience through content scheduling, featuring, customised functionalities and smooth consumer journeys, while increasing awareness, relevance, and an engaged community that follows the Red Bull brand and its content offering.

Responsibilities:

• Ensures Red Bull Australia is engaging its key target audiences across social media channels, driving conversion to Owned Platforms
• Ensures consistent, brand-adherent, local, and inclusive tone of voice
• Develops and implements social strategy based on global guidance and coordination with platform partners
• Analyses baseline performance of Red Bull Australia’s owned and managed channels using proprietary and 3rd party tools
• Leads content management processes, ensuring they are consistent for the Programming team
• Defines assigned channel priorities based on local channel performance, Global channel performance and Global guidance

Requirements:

• Approximately 5-7 years of experience required in organic digital programming of social media managed channels
• Experience building and nurturing communities online to larger audiences
• Comprehensive understanding of the process of growing audiences and communities
• Strong editorial understanding and connections with authors
• Cross-functional management experience; working within a global, matrixed organisation is an asset
• Excellent presentation skills and expertise in Microsoft 360 suite
• Experience in social content commissioning, creation, and native organic publishing required