Social Media Analyst

We are seeking a Social Media Analyst to join our team at Future Publishing. As a Social Media Analyst, you will report to the Executive Director, Global Head of Social Hub, and help our media brands measure, understand, and improve their social performance.

You will work closely with brand social teams, BI, and commercial partners to transform platform data into clear audience insights. Your responsibilities will include building reporting dashboards using tools like Looker Studio and tracking referral traffic via Google Analytics and Marfeel. You will also monitor social listening tools to identify audience conversations, content trends, and commercial opportunities.

Key responsibilities:

• Deliver regular social performance reports across Future's brands, platforms, and international markets.
• Analyse audience behaviour and creative formats to identify top-performing content trends and growth opportunities.
• Build and maintain accessible reporting dashboards using Looker Studio, Google Analytics, and Marfeel.
• Monitor social listening tools to track audience sentiment, cultural trends, and brand conversation opportunities.
• Collaborate with editorial, commercial, and BI teams to support campaign pitches and data-informed strategy.
• Maintain consistent social KPIs, benchmarks, and campaign tagging frameworks across all digital channels.

Requirements:

• Experience working with social analytics tools including Meta Business Suite and TikTok Analytics.
• Ability to analyse, manipulate, and present large datasets using Excel or Google Sheets.
• Experience building reporting dashboards and data visualisations using Looker Studio or similar tools.
• Understanding of website referral traffic tracking, UTM tagging, and digital performance metrics.
• Experience using social listening tools to identify audience insights and emerging cultural trends.
• Clear written and verbal communication skills to present complex data insights to varied stakeholders.

Benefits:

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• Bonus scheme
• Refer a friend scheme
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices