Senior Performance Marketing Manager, Paid Social

Gusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels.

You will own execution and day-to-day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and revenue targets.

As a member of Gusto's Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media.

Here's what you'll do day-to-day:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
• Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
• Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
• Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
• Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
• Identify, test, and validate new digital media channels and formats beyond core paid social, running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Here's what we're looking for:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
• Full-funnel ownership across two or more major paid social platforms, including deep, hands-on, in-platform execution, with significant budget responsibility and a track record of driving measurable pipeline impact.
• Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.

Compensation: $109,000 - $133,000/yr in Denver, and $132,000 - $161,000/yr for San Francisco and New York.