Description
As a Senior Manager, Paid Social, you will drive growth by leading high-impact social media campaigns that exceed client expectations.
You will lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
Key responsibilities include:
- Developing and implementing platform-specific optimization and monitoring strategies across channels such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit.
- Owning paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with broader account and marketing strategies.
- Quantifying, prioritizing, and executing initiatives with the highest potential impact on performance, audience growth, and client objectives.
- Partnering closely with Client Partners to deliver clear, strategic paid social recommendations and support client-facing communications.
- Contributing high-quality paid social insights and narratives to key client deliverables.
- Ensuring all paid social work undergoes rigorous QA and is executed accurately.
- Coaching and mentoring team members to support onboarding and develop technical and strategic paid social capabilities.
Requirements:
- Minimum of 2 years of hands-on paid social experience across platforms.
- Advanced understanding of paid social strategy across the funnel.
- Experience managing campaigns across awareness, consideration, and performance objectives.
- Proven experience designing, executing, and analyzing A/B tests.
- Demonstrated ability to analyze performance and deliver clear optimization recommendations.
- Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools.
- Excellent written and verbal communication skills.
- Experience mentoring or managing junior team members.
We offer:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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