Paid Search Manager (B2B)

We are seeking a highly strategic, data-driven Paid Search Manager to help acquire net-new customers for Wise Business across multiple platforms, markets, and languages.

As a Paid Search Manager, you will focus exclusively on B2B acquisition, helping new businesses and business owners discover Wise and sign up for a Wise Business account.

Responsibilities:

• Search Strategy & Execution: Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.
• Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages, and business customer segments.
• Monitor campaign performance, identify trends, and recommend practical actions to increase sign-ups and improve acquisition efficiency.
• Support campaign launches and expansion into new markets, business segments, and search or discovery channels.
• Contribute to the overall Business strategy within the Paid Media team.

AI and Automation:

• Use platform automation and AI-powered features to improve B2B campaign performance and operational efficiency.
• Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation.

Testing and the Business Customer Experience:

• Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding, and landing pages.
• Develop clear hypotheses, monitor results, and turn findings into actionable recommendations for business customer acquisition.

Reporting and Analysis:

• Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.
• Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks, and areas requiring further investigation.

Team Leadership & Collaboration:

• Act as a key strategic partner and subject matter expert within the team.
• Lead high-impact, cross-channel initiatives and projects with SEO, Product, Analyst, and Paid Marketing teams.

Qualifications:

• 4+ years of experience running large, direct response search campaigns for a fast-growing business or agency.
• In-depth knowledge of modern tracking, attribution, and measurement frameworks.
• Advanced experience with bid management, automation tools, and Google/Microsoft Ads Scripts.

Preferred Qualifications:

• Previous experience with B2B-focused campaigns.
• Experience with YouTube campaigns or Apple Search Ads.
• Proficiency in Mandarin Chinese or Portuguese.