Senior Manager, Brand Advertising

We are seeking a seasoned marketing leader to join Capital One's Brand Advertising Team as a Senior Manager. You will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results.

Responsibilities:

• Develop and execute integrated, multi-channel advertising strategies that deliver on business objectives
• Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines and budgets
• Collaborate with cross-functional teams, including Brand Planning, Media, Sponsorships, Social, and Insights, to drive integration and cohesive brand campaigns
• Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance
• Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality
• Lead the team's approach to process improvement, including creative development, reporting, and knowledge sharing

Requirements:

• Bachelor's degree or military experience
• At least 7 years of experience in a marketing or advertising role
• At least 2 years of experience managing, mentoring, or developing direct reports or junior team members

Preferred Qualifications:

• Master's degree
• 7+ years of experience managing complex, integrated creative development across a variety of channels
• Significant experience managing senior-level stakeholders and day-to-day creative delivery and production planning and execution with creative and media agency partners
• Expertise in navigating regulatory requirements and advertising governance
• Proven ability to translate complex data and market insights into actionable advertising strategies
• Proficiency in G-Suite and familiarity with advertising measurement tools

Salary: McLean, VA: $177,700 - $202,800 per year Richmond, VA: $161,500 - $184,300 per year

Benefits: Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.