Senior Expert Event Marketing

As a Senior Event Marketing Expert, you will design and be responsible for sophisticated international event formats from strategic conception to successful implementation. You will work closely with marketing, sales, business development, and product management and contribute your experience to create convincing brand experiences for our international target groups.

Responsibilities:

• End-to-end responsibility for the conception, planning, implementation, follow-up, and success monitoring of complex event projects, such as international trade fairs, conferences, congresses, customer events, and product presentations
• Development of innovative event and customer experience formats in line with brand, marketing, and corporate goals
• Responsibility for international trade fair appearances as well as coordination of internal stakeholders from sales, business development, product management, and marketing
• Management of external agencies, stand builders, locations, technology providers, and international service partners including budget, deadline, quality, and risk management
• Definition and analysis of relevant KPIs to measure event performance and business impact as well as derivation of concrete optimization measures
• Contributing technical expertise, current event trends, and digital solutions as well as advising colleagues and international stakeholders

Profile:

• Completed education (Commercial Academy, University, University of Applied Sciences) with a focus on marketing, communication, event management, business administration, or a related field
• At least 5 years of professional experience in international B2B event marketing, trade fair, congress, or event management
• In-depth experience in the independent management of complex international event projects as well as in project, budget, and supplier management
• Confident use of CRM, marketing automation, or event management tools as well as a good understanding of data-based success measurement
• Strong communication and stakeholder management skills, high customer orientation, and a confident appearance in an international environment
• Structured and independent way of working as well as the ability to reliably prioritize and manage several complex event projects at the same time
• Willingness to travel approx. 20 percent worldwide
• Business fluent knowledge in German and English

We Offer:

• Various working time models, flextime, and the possibility of working from home
• 80% subsidy for public transportation costs or access to a personal parking space
• Company sports club with more than 30 sections and regular sports events/trips
• Varying cultural offerings and semi-annual subsidies for events
• Employee discounts for various offers and services

Annual Remuneration: €62,270.00