Semiconductor Vertical Marketing Manager

As the Semiconductor Vertical Marketing Manager, you will lead global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications.

You will own the vertical narrative, marketing plan, customer journey, campaign direction, executive engagement and performance agenda, while aligning Product Strategy, Integrated Marketing, Field and Channel Marketing, Sales, Application Engineering and business leaders.

Responsibilities:

• Lead execution of the global Semiconductor vertical marketing plan, translating business priorities and growth targets into account-led campaigns, technical content, events, workshops and follow-up programs.
• Own Semiconductor messaging, positioning and customer-value frameworks while grounding external claims in approved product truth, application proof and commercial readiness.
• Create marketing campaign assets for Semiconductor working with the Vertical Business, Product Strategy and Global Marketing Center teams as well as our agency partners.
• Advance new and priority product adoption and qualification through account-specific proof, cost-of-ownership content, and SEMI engagement.
• Partner with Product Strategy and technical owners on priority NPI commercialization, including launch readiness, sample and validation paths, application guidance and customer-facing proof.
• Build market understanding, technical dialogue and qualified early interest for priority NPIs.
• Develop application and ecosystem relevance across HBM, heterogeneous integration, 2.5D/3D packaging.
• Lead Semiconductor event and technical-forum strategy across SEMICON, ICPT, CMPUG, and other validated forums.
• Coordinate selective ABM, customer workshops, technical roadmap meetings and equipment-OEM engagement to advance evaluation, qualification, specification and POR milestones.
• Partner with Integrated Marketing on campaign orchestration and measurement and with Field and Channel Marketing on localized activation, workshops, lead routing and market feedback.
• Maintain an account and application performance view for lead gen activities in SFDC covering evaluations, qualifications, POR movement, opportunities, pipeline, wins and next actions.
• Govern Semiconductor marketing investment and recommend reallocations based on readiness, opportunity impact, execution capacity and performance.
• Ensure quality, supply, sample timing, legal review, claims and technical readiness are considered before external activation.

Requirements:

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering, Materials Science or a related field.
• Five (5) years of combined experience in B2B marketing, product or vertical marketing, business development, technical marketing, sales enablement or related work.
• Three (3) years experience leading cross-functional programs or complex marketing initiatives in a matrixed organization.

Additional qualifications that could help you succeed even further in this role include:

• Experience in semiconductor, electronics materials, CMP, wafer fabrication, advanced packaging, chip transport, thermal management or an adjacent technical market.
• Ability to understand technical data and translate it into accurate, application-specific customer messaging and proof-led marketing.
• Experience with long qualification cycles, strategic accounts, technical buying committees or NPI commercialization.
• Experience planning exhibitions, technical conferences, workshops or customer roadmap sessions tied to measurable follow-up.
• Familiarity with evaluation, qualification, specification, process-of-record and adoption milestones.
• Strong project management, stakeholder influence, analytical thinking and execution discipline.
• Experience using CRM, pipeline reporting, campaign measurement and account-level performance views.
• Proficiency with Microsoft Office; familiarity with SFDC, Power BI, marketing automation or web analytics platforms.