Email & Lifecycle Marketing Manager

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform,where modern legal work happens with clarity and consistency.

We are seeking an Email & Lifecycle Marketing Manager to join our content team. In this role, you will own the end-to-end messaging, campaign strategy, and execution of all email communications originating from Filevine to both prospects and customers across the entire buyer journey. With a core focus on customer activation, prospect engagement, and pipeline generation, you will bring a high level of operational and analytical rigor to monitoring, analyzing, and optimizing channel performance.

Key Responsibilities

• Drive top-of-funnel acquisition, engagement, and customer lifecycle progression through strategic email communications focused on pipeline creation and retention, spanning the full customer lifecycle from top-of-funnel nurture through onboarding, retention, and expansion.
• Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments grounded in statistical rigor to optimize open rates, CTRs, and conversion outcomes.
• Implement and maintain scalable email creation, proofreading, and QA workflows to guarantee 100% error-free, high-quality communications across all prospect and customer touchpoints.
• Ensure all email copy, layouts, and designs strictly conform to Filevine's brand standards.
• Continually monitor campaign metrics with a high degree of analytical rigor, delivering actionable insights and executive reporting to optimize future strategy and channel health.
• Partner closely with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.

Qualifications

• 5+ years of experience managing email communications, lifecycle strategy, and channel growth.
• Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.
• High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
• Highly process-oriented with exceptional project management and cross-functional coordination skills.

Preferred Technical Acumen

• Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.
• Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.
• Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).
• Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.

Additional Information

Work Location Expectation: Filevine maintains offices in Salt Lake City, San Francisco, Chicago, and New York. Candidates based in or near these metropolitan areas will work on a hybrid or in-office schedule, while candidates located outside these regions are eligible for remote work.

Cool Company Benefits:

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Top-of-the-line company swag