Electronics Product Marketing Manager

As the Electronics Product Marketing Manager, you will plan and execute product marketing initiatives across 3M’s Electronics portfolio, helping convert product strategy and technical truth into launch-ready, customer-relevant content.

You will work across Product and Portfolio teams, Vertical Marketing, Integrated Marketing, Sales, Application Engineering, Digital, Field and Channel Marketing to improve NPI readiness, product discovery, content health and seller enablement.

In this role, you will make an impact by:

• Working with Vertical Marketing leaders to co-develop product and portfolio marketing plans aligned to Consumer Electronics priorities, product roadmaps and vertical growth opportunities.
• Creating and maintaining positioning, value propositions, messaging, claims inputs, application guidance and product content in partnership with technical and portfolio owners.
• Coordinating NPI launch packages, including target applications and audiences, approved claims, technical proof, comparison content, digital assets, demonstrations, sales guidance and launch-readiness tracking.
• Supporting Electronics campaigns with accurate product content and proof.
• Improving product discovery and content health across websites, Digital Materials Hub, Ask3M, sales tools and other approved repositories.
• Developing practical enablement such as product toolkits, product data sheets, selection guides, FAQs, comparison tools, presentation content and customer-outreach materials.
• Working with Vertical Marketing to translate product capabilities into customer and application relevance across display, optical films, bonding, conductives and EMI, assembly, thermal, abrasives and polishing, and validated industrial applications.
• Coordinating content development, review, approvals and updates with Integrated Marketing, Digital, Brand, Legal, Regulatory and agency partners.
• Supporting Field and Channel Marketing with approved product content, partner-ready tools and localization inputs while maintaining product truth and brand consistency.
• Tracking launch milestones, asset completion, content utilization, product-content health and marketing performance, and recommending improvements.
• Managing assigned projects and budgets with strong attention to timing, quality, usability and follow-through.
• Maintaining knowledge of Electronics customers, applications, competing solutions and market trends to strengthen product relevance over time.

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
• Three (3) years of combined experience in product marketing, B2B marketing, content development, campaign support, sales enablement, project management in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Experience in consumer electronics, electronics materials, adhesives, films, components, industrial technology or an adjacent technical market.
• Experience coordinating multiple projects, stakeholders and deadlines.
• Experience supporting product launches or NPI commercialization and developing customer-facing or sales-enablement content.
• Ability to interpret technical information and build clear, accurate, audience-relevant messaging.
• Familiarity with product content lifecycle management, digital asset management, claims and approval workflows, and accessibility considerations.
• Strong writing, editing, presentation, organization and attention-to-detail skills.
• Experience with digital content, websites, campaign assets, webinars, events or partner enablement.
• Familiarity with marketing metrics, content utilization, launch-readiness reporting and budget tracking.
• Proficiency in Microsoft Office; familiarity with CRM, content-management, digital-asset or marketing-automation platforms.

The expected compensation range for this position is $164,612 - $201,193, which includes base pay plus variable incentive pay, if eligible.